Dannijo Showroom New York

“We’re in the day and age where information is at everyone’s fingertips through the Internet, social media, and apps—as a founder, you have to be smart and creative and get people excited in a fresh way. We wanted to evoke a childlike sense of playfulness, creativity, and excitement when entering our showroom”

— Jodie Snyder / Dannijo Owner

Commissioned by notable jewelry, accessories, and women’s wear designer, Dannijo, Stewart-Schafer refreshed the brand's identity by redesigning and refining their Meatpacking district showroom and office. Stewart-Schafer built custom fixtures and furniture to transform the space into one that complements the luxury brand. The concept is open and airy, and features high-end materials against a tonal palette - beautifully showcasing the designer’s offerings and creating strong brand recognition.